I started my journey in Publicis where I grew up as a Designer and acquired the practical and soft skills needed to create award winning advertising concepts. This selection highlights some of my achievements and demonstrates my conceptual thinking.
Jacobs is a coffee brand that traces its beginnings to 1895 in Germany and is today sold throughout Europe and the Middle East. The brief was to build a strong Jacobs masterbrand and to create intuitive and attractive packaging which leverages the distinctive brand assets – crown, gold band and green colour.
The logo was redesigned by integrating a coffee bean in the crown. This built meaning and created a recognisable symbol that is now used across off-pack activations.
Designed at Turner Duckworth.