Jacobs is a coffee brand that traces its roots to 1895 in Germany and is today sold throughout Europe and the Middle East. The brief was to build a strong Jacobs masterbrand and to create intuitive and attractive packaging which leverages the distinctive brand assets – crown, gold band and green colour.

The logo was redesigned by integrating a coffee bean in the crown. This built meaning and created a recognisable symbol that is now used across off-pack activations.

Designed at Turner Duckworth.

 

Jacobs is a coffee brand that traces its roots to 1895 in Germany and is today sold throughout Europe and the Middle East. The brief was to build a strong Jacobs masterbrand and to create intuitive and attractive packaging which leverages the distinctive brand assets – crown, gold band and green colour.

The logo was redesigned by integrating a coffee bean in the crown. This built meaning and created a recognisable symbol that is now used across off-pack activations.

Designed at Turner Duckworth.

JACOBS branding & packaging
JACOBS branding & packaging
JACOBS branding & packaging
JACOBS branding & packaging
JACOBS branding & packaging
JACOBS branding & packaging
 
TRUEDEAL

TRUEDEAL

brand identity
BIRDS

BIRDS

prints
HISSAR

HISSAR

brand identity & packaging